By Gerald V. Paul

A sister and brother team, who, in their late 20’s have already shaken up the beer business in Alberta, Saskatchewan and Manitoba by capturing a significant market share of the take home beer business, have declared their interest in acquiring the Anheuser-Busch InBev Labatt’s Lakeport Hamilton Brewery in Ontario.

For young entrepreneurs Ravinder and Manjit Minhas, the children of Indian immigrants, the acquisition will include doing research and due diligence with an intent to keep the brewery open, although they are not interested in purchasing the Lakeport brand of beers.

Ravinder Minhas, told The Camera on Wednesday, “We have been selling our Boxer Lager brand of beer Ontario with great success, and in the expansion we would like your readers to come and join our team.”

The Minhas family have close ties with Barbados and are looking into bringing various Caribbean brands to Canada. He is currently in discussions with a number of companies and is cognizant of the needs of the huge Caribbean population whose favourite brands are not necessary accessible in Canada.

An enthused Ravinder revealed: “Sales of Boxer Lager has doubled in the last 2 weeks and in fact, has been running out of stock in the Beer Stores for the last several weeks. In fact, Boxer Lager has been out of stock in 25% to 35% of the Beer Stores throughout Ontario. We have desperately urging LCBO and Beer Stores to increase their order sizes and the stock they carry of Boxer Lager to meet the surging demand by the Ontario consumer.”

Boxer Lager with 5% alc./vol. is available in all 444 “The Beer Stores” throughout Ontario. Their strategy is different from other “value” brand brewers in Ontario in that they sell their beer at the lowest legal price -- and only in cans.

All of the Beer Stores in Ontario are owned by the major brewers, and are the main source of beer for consumers in the province.

Boxer beer commercials are now airing on major networks and specialty channels and will generate 100 million impressions over the next 6 months in the Ontario market.

In response to the great demand, they are now adding Boxer Ice in single serve 710 mL monster cans at all

The Beer Stores. They are also in talks with LCBO staff with a view to list Boxer Lager beer in LCBO stores throughout Ontario.

The company also ran into some problems earlier this year with the Alcohol and Gaming Commission, which was investigating a complaint that the beer brand was linked to a sport – boxing – which is a no-no in Ontario.

The marketing for the beer, however, has been linked to everything but the sport of boxing, from boxer shorts to boxing day to the Boxer breed of dog.

Minhas said his company is interested in applications of employment from the community.

Those interested can e-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it or visit www.BoxerLager.com