Four young Toronto women, three of whom are of Caribbean heritage, have created an event called AfroChic, According to Natassia Parson, one of the four women, who is of Trinidad origin and also Media, Communications, and Sponsorship Coordinator of AfroChic, "it is an event for women who appreciate, embrace and celebrate their natural beauty. It is also a show for women who are curious, in transition or in full bloom of displaying their natural elegance."