Tribe Toronto challenges TMBA ban

Posted on Wednesday April 21, 2010
( 2 Votes )
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Tribe Toronto is fighting back against a decision by the Toronto Mas Bands Association (TMBA) to bar them from participating in the 2010 Caribana festival.

The band is owned by masman Andre DeFreitas, who has brought out mas for Caribana for years alongside his father Kenty DeFreitas, one of the pioneers of the Toronto carnival.

Earlier this year, Andre DeFreitas notified TMBA that he was changing the name of his band from All Spice Carnival to Tribe Toronto. He got the name Tribe – the largest and most popular band in Trinidad – under a licensing agreement with that Trinidad band, but insists that Tribe Toronto is an Ontario corporation solely owned by him.

But as The Camera reported last month, the TMBA has decided to stop Tribe Toronto from taking part in Caribana 2010, saying that doing so would violate the procedures and laws governing the funding of mas bands for the event. According to the TMBA, as a band affiliated with a Trinidadian band, Tribe Toronto would make the TMBA liable over the funding process, as government grants to the mas bands are meant for Canadian bands only, and not for bands owned or operated outside of the country.

TMBA also said it felt that Tribe Toronto could jeopardise Caribana.

But that is nonsense, says DeFreitas, since Tribe Toronto is a fully owned Canadian band that has simply licensed the Tribe brand. Tribe is an international company with affiliates in Australia, England and the USA.

This, he says, makes the funding point moot, since any funding Tribe Toronto receives will be going to a fully Canadian-owned band.

Said De Freitas, “We thought that Toronto is such a hot commodity and many people would like to visit here, so what could we do to attract more people? We then came up with the idea of licensing the Tribe brand, just as many other successful businesses do here in Canada with other brands.”

He said they chose the Tribe brand to fulfil the need of those who cannot travel to Trinidad for the “Tribe experience” as it is called. “We simply wanted to bring a more intense Trinidadian taste, but as a Canadian owned venture, to Toronto.”

As it stands, however, the TMBA isn’t budging. It not only banned Tribe Toronto from taking part, but expelled DeFreitas from the TMBA for 2 years.

DeFreitas isn’t taking it lying down, and has dashed off several lawyer’s letters to TMBA, threatening to sue to ensure his band gets to participate in Caribana 2010. Tribe has also brought the matter to the attention of Toronto Mayor David Miller.

“If TMBA is suggesting that a Toronto version of Tribe would be anything but beneficial to Caribana, this is certainly not supported by either common sense or evidence,” said the mas man.

“There are other Caribana bands that use international brands with no objections or difficulties. So why are they banning us?”

The DeFreitas family has been involved in Caribana for 42 years.

Comments  

 
#23 Much Ado 2010-04-28 08:36 Carnival Vincy like u have a bone to pick with controversy. If the TMBA wants to create controversy, maybe a motion should be put forward to Scotiabank and City Council to include some PRIDE Toronto floats. If the TMBA wants to behave like a dictatorship, then its time for that dictatorship to be overthrown and exiled themselves. Quote
 
 
#22 CarnivalVincy 2010-04-28 06:09 Didn't DeFreitas do his research before acquiring the license and trying to being Tribe to Toronto? It also shows lack of research on the managing Tribe body as well. Quote
 
 
#21 CJunk 2010-04-28 05:57 In as much I played mas with All Spice in 09 and with DeFreitas over the years, I think the TMBA has a valid point here for the greater good of Caribana. I am not saying it should not he challenged, but their mandate and current funding formula may ultimately be what has driven this decision. Here is a question for 'Tribe Toronto', will they still be willing to participate if it means no prize(s) being awarded if they compete and won? Carnival in any country won't be the same without some level of controversy. Quote
 
 
#20 Johnny Cool 2010-04-26 04:08 Politics! GO before the city council because you will win this if you are canadian owned company. Such a big fight for one lowsy employee's mistake but i have learned more about TRIBE! : )

Johnny Cool, Montreal, Canada
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#19 Mr. Bissessar 2010-04-25 11:42 As I understand, it is hypocritical on the part of the TMBA to forbid any type of entry into "Scotiabank Caribana". It is owned by Scotiabank, is it not. the fact also remains that the "All Spice" name is owned by Curtis Eustace, which Saldenah has already implemented by allowing Curtis 2 sections in their band. Why isn't anyone bringing up the main reason why Curtis has to keep moving on to a different band every year. Why??? When money disappears from the accounts, Mr. Eustace is nowhere to be found. If I was the "City of Toronto", I would personally shut down Caribana until it comes into ownership of respectable hands! Quote
 
 
#18 The show will go on 2010-04-24 18:30 Do ppl really thing Caribana will come to a halt if Tribe Toronot is not allowed? Yeah right! The show will go on! At the end of the day the patrons who are unable to make it to Trinidad, Barbados, Jamaica, or wherever else they may rather go will end up going to Caribana, whether or not Tribe Toronto is there. The only ppl losing out will be Andre DeFreitas and his company. Sadly if it goes against the TMBA's rules, it goes against their rules! Thats all there is to it. Maybe the focus should be on building up a brand name of their own, and building up on their own reputation rather than franchising the Tribe name. Also for clarification, they cannot say Tribe has affiliates overseas. I can only speak of in the USA and in the US all their affiliates do are throw parties (eg Tribe Ignite Washington DC during DC Carnival), NOT have a carnival band/section/costumes. Quote
 
 
#17 Cynthia 2010-04-23 21:57 There is nothing suspiciously planted and I'm not quite sure where thats coming from, neither do i care. I play a good part in contributing to 'your' culture and its an objective opinion on my part. Having said that, you are entitled to your opinions and i am to mine. Its a free forum and i can share what i feel is deemed appropriate…Thats really all there is to it. My comment is my take on the whole thing and i am entitled to that so i would appreciate you not going out of your way to critique further. Also, do have to note that you seem to have too many opinions, however do not seem to want to identify or associate yourself with your opinions. Quote
 
 
#16 let the facts out 2010-04-23 19:14 Again…these comments sound suspiciously planted. In fact, some of them are clearly by the same person. This effort to directly create controversy is in direct violation of what was previously termed “a festival of good vibes.” Don’t fool yourself. Mas lovers are not going to skip Caribana over this.

Shame on the complainants! You state you want to make this Festival better but your track record over time seems to be a recurring pattern of doing the exact opposite. Shame on Tribe for associating themselves with these kinds of short sighted antics! This fiasco really sullies an already declining reputation. Shame on The Camera for this piece of faux journalism!! “…there done and done!!” This sham of a story not worth commenting on again!!
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#15 Cynthia E. 2010-04-23 16:14 i believe the TMBA is missing the point. This is supposed to be a festival of good vibes and great music. All this drama and politics is killing the vibe…i wouldnt be surprised if a lot of people sit this caribana out due to everything going on! Seriously TMBA, how the hell do you plan on making profit or breaking even as u said. Honestly, live and let live! If Tribe in Toronto wants to participate, let them participate…jeez n peas!! I agree with somebody's comment on you really cant stop burger king opening next to a mcdonalds! At the end of the day, people choose where they want to flock to! to put it in perspective…focus on making great costumes, creating a "higher" mas experience as you say and giving the people the best deal for their money and you will have you following!! there done and done!! Quote
 
 
#14 masmaker 2010-04-23 06:10 @mike…again, scant facts and poor reporting breed ignorance…the DeFrietas familty is indeed participating…just not Andre as Tribe. Quote
 

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Posted on Wednesday April 21, 2010

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